James Rich has dedicated a significant portion of his career to working with technology companies in the retail space, starting his journey at Microsoft before moving on to roles at Google and Samsung. His experiences have fostered a profound appreciation for analytics and the efficacy of data-driven strategies. When not immersed in his professional pursuits, James finds joy in cooking and exploring the natural beauty of the mountains and deserts.
The issue of addiction is close to James’s heart, particularly as his brothers have struggled with it. This personal connection has deepened his resolve to make a difference. Joining Buena Vista was a step motivated by his desire to combat the widespread challenge of addiction, aiming not only to support his brothers in their battles but also to extend this help to others facing similar struggles. Through his work at Buena Vista, James is committed to leveraging his skills and resources to secure the necessary assistance for his family and contribute to broader change in the community.